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Instructor: Nathan Lowell

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This workshop will explain the difference between "old media" marketing and "new media" marketing. The goal for the session is to provide attendees with information necessary to help them make useful decisions about which social spaces to work in and ways to use them effectively. This workshop will not tell you how to get a blog, set up Tweetdeck, or explain the difference between Facebook Profiles and Pages. It will give you the information you need in order to make informed choices on how to use whichever spaces you choose.

Nathan Lowell has been active in social media since before the name was coined. With multiple blogs, a couple of twitter handles, a daily podcast, and presence in Facebook, Google+, and LinkedIn, he knows how the tools work, and has spent years involved in research on them. He's a two time Parsec Award Winner (Long Form) for his science-fiction and has published novels, novellas, and short fiction in a variety of places. He holds a Ph.D. in Educational Technology and teaches courses on the integration of technology, education, and culture for Morehead State University in Morehead, KY.